The facts

Creating, modifying or sharing sexualised images is alarmingly common among rangatahi. Check out the stats below to see how it plays out with youth today.

Key Statistics

  • 19.3%

    of rangatahi had sent a sext

    *Commonsense Media, 2021

  • 34.8%

    of rangatahi had received a sext

    *Commonsense Media, 2021

  • 14.5%

    of rangatahi had forwarded a sext without consent

    *Commonsense Media, 2021

  • 40%

    of teenage girls sext as a joke

    *The National Campaign to Prevent Teen Pregnancy: Teenage Sexting Statistics. GuardChild.

  • 34%

    do it to feel sexy

    *The National Campaign to Prevent Teen Pregnancy: Teenage Sexting Statistics. GuardChild.

  • 12%

    feel pressured to do it

    *The National Campaign to Prevent Teen Pregnancy: Teenage Sexting Statistics. GuardChild.

  • 61%

    of people aged 13 to 24 reported being exposed to sexual imagery from other young kiwis

    *A survey commissioned by the Graeme Dingle Foundation, Jan 2020

Sexualised Images Explained

Discover the risks associated with sexualised images and their impact on our rangatahi. During our exploration of the topic, we'll explore strategies to mitigate harm and promote a positive understanding of sexuality.

Key themes

    Understanding key themes | pornography

    Sexting

    What is it?

    Sexting is the act of sending or exchanging sexually explicit messages, using an electronic device. It involves the sharing of texts, photos or videos, and can be either consensual or non-consensual.

    Possible Drivers
    • Intimacy and connection
    • Sexual exploration and identity
    • Peer pressure and social norms
    • Technological convenience
    • Sensation-seeking
    • Proof of commitment
    Impacts

    Sexting can have both positive and negative impacts. On one hand, it can enhance intimacy and communication in relationships. On the other, it can cause emotional distress, privacy breach, personal safety risk or even legal issues, particularly if rangatahi are under 18 years of age. It is important to consider these potential risks and make informed decisions when engaging in sexting.

    Revenge porn

    What is it?

    Non-consensual sharing of nudes or sexualised images, otherwise known as revenge porn, occurs when explicit content is distributed without the person's consent. It is a form of image-based abuse, and is often carried out in text messages, group chats and on social media platforms.

    Possible Drivers
    • Revenge and retaliation
    • Power and control
    • Entertainment and amusement
    • Access to technology
    • Digital culture and norms
    • A lack of awareness or empathy
    Impacts

    Because the explicit images can be difficult to remove from the internet, revenge porn can have severe consequences on our rangatahi. On top of the emotional and psychological repercussions, it can impact young people's reputations and relationships. Depending on the situation and age of rangatahi, there may also be legal implications.

    Non-consensual content creation

    What is it?

    When someone creates sexualised images or videos without the person's knowledge or consent, it is considered non-consensual creation. This usually involves captural explicit content without the person's permission, and can be done using hidden cameras or tricks. 

    Possible Drivers
    • Revenge and retaliation
    • Power and control
    • Sexual gratification
    • Exploitation and blackmail
    • Access to technology
    • A lack of empathy or awareness
    Impacts

    Non-consensual creation is a serious breach of personal boundaries, privacy, trust, and consent for any person involved. It can cause major emotional and psychological harm, on top of leading to potential legal consequences for the creator of that content.

    Sextortion

    What is it?

    Sextortion is the act of using explicit images to blackmail or coerce someone. The holder of the images will usually threaten to share private material with peers or the internet, asking for money or specific actions in exchange.

    Possible Drivers
    • Revenge and retaliation
    • Power and control
    • Financial gain
    • Exploitation and manipulation
    • A lack of empathy or awareness
    Impacts

    Sextortion can cause a lot of emotional distress and damage to a person's reputation and wellbeing. It is a serious breach of trust, consent, and privacy. In the case of sextortion, it's important for rangatahi to get help from legal and supportive resources.

    AI porn

    What is it?

    AI porn is explicit content created or improved using artificial intelligence. It uses deepfake technology to change faces in videos or images. By analysing and copying facial features, it creates realistic-looking fake porn involving famous people, public figures, or even unknowing individuals.

    Possible Drivers
    • Power and control
    • Personal gratification
    • Exploring fantasies
    • Desire for privacy or anonymity
    • Access to, and curiosity about technology
    • A lack of empathy or awareness
    Impacts

    AI porn can affect our rangatahi's emotional wellbeing and sense of self. If the content becomes public, the rangatahi's reputation, career opportunities and relationships may also be severely impacted. Should the young person be underrage, there may also be legal implications.

    When people come to us for advice or help getting content removed, (...) they feel exposed and humiliated to the point where it's seriously affecting their everyday lives.

    NetSafe CE,
    NZ, 2019

    Prepare

    Before deciding whether a behaviour is age-typical, concerning or harmful, you'll need to ask yourself and rangatahi important questions. Use the following prompts to prepare for an evaluation by starting a meaningful kōrero.

    Key themes

      Sexualised images assess key themes | Press Pause

      Build context

      Consider who was involved, where it took place and when. Are there any safety risks or policy violations? What was the intent behind the action? Were there any external influences involved? Building context can help you understand and respond to the sexualised behaviour while ensuring you meet everyone's needs

      Neurodiversity

      Some of our rangatahi are neurodiverse. This means they process information, regulate emotions and respond to situations in different ways. Take some time to consider this when identifying concerning or harmful sexual behaviour. It may also be worth considering these unique learning patterns when looking at responding and moving forward.

      Cultural considerations

      Our diverse kiwi communities are represented by many different cultures and belief systems. Our goal is to engage with rangatahi using meaningful responses while upholding the identities, values and beliefs of all individuals involved. You may need to adapt communication styles and language to align with cultural norms.

      Trauma informed responses

      Do consider the possibility of rangatahi having been exposed to or experienced trauma, and how this might have influenced their decisions. These experiences do not excuse their behaviour, but it may help explain it occurring.

      Assess

      To understand and recognise sexualised behaviour, we use a traffic light system which ranges from green behaviour (age-typical), to orange (concerning), and red (harmful). The level of intervention will depend on the situation and its impact on others, as represented by the colour.

      Reminder: no matter where the situation sits on the traffic light system, it should be considered without judgement.

      Rangatahi is aged:

        thumb illustration

        Green

        Green behaviours are considered typical for your rangatahi's age and sexual development. They are spontaneous, mutual, enjoyable, often driven by curiosity, and occur between equals.These behaviours are balanced with other interests and aspects of life.
        • Sending consensual flirty messages, emojis, and selfies
        • Posting images that do not show nudity
        • Consensually sharing images that do not show nudity
        • Consensually creating videos that do not include sexual activity nor show nudity under the age of 18. 
           
        tube illustration

        Orange

        Orange behaviours are those we consider concerning. They may not match the age and development of your rangatahi, and can be recognised through persistence, inappropriate knowledge and discomfort to others involved. In these situations, you may also notice an imbalance (in age, size, power or development) between the parties involved.
        • Engaging in consensual sexting
        • Curiosity-driven image sharing
        • Sending explicit images from the internet
        • Requesting explicit images from someone under 18
        • Persistent requests for someone to send nudes.
        hand illustration

        Red

        Red behaviours sit outside of a young person's age and sexual development, tending to cause distress and harm to themselves or others. They may involve forceful, degrading and manipulative actions or even bribery, trickery, and blackmail. It's also possible that red behaviours break the law.
        • Engaging in non-consensual sexting or showing nudity under the age of 18
        • Collecting and storing explicit images
        • Non-consensual sharing of explicit images
        • Engaging in or being targeted for online grooming
        • Participating in or consuming AI-generated sexual content
        • Ignoring or disrespecting the boundaries, privacy, and consent of others

        *If any of the behaviours are against the law or organisational policies, are of concern to others, place a rangatahi (or others) at risk or are life-threatening; you, as a safe adult with information, have a duty of care to take action. Contact STOP, WellSTOP, SAFE Network and/or seek Police advice. More information on making contact in our Respond section.

        Escalating your assessment

        Sometimes behaviours can move from green to orange, or from orange to red. This depends on context, intent, impact, and power dynamics between individuals. These questions should help you understand when the situation needs escalating.

        Escalating your assessment | Press Pause

        If this is repeated behaviour or the young person has not responded to past correction, this is a sign you may need to escalate.

        Ask yourself what the expected knowledge and experience for the age may be. If the situation does not match their expected development, it may need to be escalated.

        It's important to understand whether all rangatahi involved were consensually doing so. Images being shared and/or received with the knowledge of rangatahi may require escalation.

        Was any individual in this situation significantly impacted. If other individuals were harmed, consider escalating this situation.

        Imbalance of power can involve age, development, authority or physical difference. It can be helpful to consider the dynamic between the individuals involved.

        Example assessment

        This example evaluation outlines the variety of behaviours that exist in any scenario. It can help you pin-point when behaviours cross from green to orange or red territory.

        Maia met Alex at school. They are both 15. He is one of the cool guys and Maia feels special when he jokes with her. They 'friend' each other online, exchange phone numbers and begin messaging. He says he really likes her and she likes him too.

        1/--

        Assessing the harm

        This scenario can be considered orange and has the potential to quickly turn red. While the relationship starts out fun and consensual, Alex insists with requests despite being told no and Maia feels uncomfortable. This highlights a risk of threats being used, content being shared and legal consequences should the pictures become explicit (because of their age).

        Staying safe

        Safety is a priority when discussing sexualised behaviour. This can mean addressing any urgent safety concerns, but also creating an environment where rangatahi feel respected and supported. In this section, we describe what safety means, now and later, for each relevant party.

        I need to create safety for:

          Staying safe hands | Press Pause

          Rangatahi

          Creating a safe space for open communication is crucial for rangatahi to feel comfortable discussing their behaviour, feelings or concerns. By responding in a thoughtful manner, you can establish a foundation of trust while promoting their healthy wellbeing.

          Now
          • Communicate the limits of confidentiality so they're not blindsided
          • Remember to ask for consent before diving deep
          • Respect the young person's boundaries
          • Have a calm, non-judgemental attitude throughout
          • Make active listening your best friend
          • Avoid jargon or technical language
          • Be sensitive to their cultural background
          • Recognise when the situation needs escalating to another professional
          Later
          • Consult rangatahi before involving their whānau
          • Keep to the promised confidentiality, when possible
          • Clarify boundaries before communicating with other parties

          Myself

          When talking about sexualised behaviour, it's important to take care of yourself too. Here are some tips to keep yourself safe during these conversations.

          Now
          • Set your own boundaries before chatting
          • Keep yourself updated on best practices and policies in your setting
          • Check your biases and stay open-minded
          • Know when to escalate to someone else
          • Call STOP/ WellStop / SAFE Network if you need more advice
          Later
          • Keep up with supervision to ensure you are supported
          • Press pause yourself. Take breaks by doing things you love
          • Reach out for a chat with a trusted colleague or supervisor (encouraging privacy)
          • Be aware of 

          Whānau

          Though they might not be directly involved, the young person's whānau will often experience a range of emotions when faced with sexualised behaviour. Clear communication and education is the best way to hold the mana and safety of all involved.

          Now
          • Ensure all family members are safe
          • Seek professional support if it feels too heavy
          • Encourage open and honest communication within the family
          • Foster an atmosphere of trust and non-judgement
          • Establish clear boundaries within the whānau
          • Reinforce the importance of respect and consent
          Later
          • Promote education and awareness about healthy relationships, consent, and boundaries within the family
          • Offer support for affected family members
          • Encourage self-care practices for each family member
          • Respect the confidentiality and privacy of all family members involved

          Those Impacted

          Addressing safety for those impacted by sexualised behaviour is crucial to their wellbeing. Here are some tips on how to approach it.

          Now
          • If someone is in immediate danger, prioritise their safety
          • Ensure non-judgement and that they know they are not to blame
          • Show belief in the person's story and validate their experience
          • Empower them to make choices for their well-being and moving forward
          • Ensure those impacted know choosing their safety over any potential shame is important
          • Adhere to professional codes of conduct and ethical guidelines e.g. reporting
          • Help to delete any images that may have been shared or posted
          Later
          • Explain it is common to feel impacts belatedly
          • Normalise help-seeking, even down the line
          • Provide cues for when to seek help (e.g. loss of sleep, loss of appetite, anxiety, avoidance, persistent fatigue, flashbacks, nightmares...)
          • Remain available for support

          Talk about it

          Talking is a critical step in reflecting on behaviour and moving forward. Take time to listen to the young person's perspective and give them the opportunity to think critically about their behaviour and next steps.

          Don't underestimate the importance of being a safe adult responding in this space. Reminder: you're not the Police, the evidential interviewer, or the specialist clinician - but you can hold that safe space to listen and provide a thoughtful, effective response

          Lyn Jansen,
          STOP Prevention Education Lead, NZ.

          Conversation starters

          1/--

          Conversation themes

          Inviting conversation

          Use these prompts to invite kōrero with rangatahi. This section isn't about investigating the issue too deeply, but rather inviting rangatahi to open a dialogue with you.

          Inviting Conversation | Press Pause
          1/--

          Inviting reflection

          Use these prompts to dive deeper into the situation at hand. This is a good time to build on the conversation topics that came up during our Inviting Conversation section.

          1/--

          Please check ethical boudaries and professional body codes before asking any questions. Consider if someone else would be better suited to have these conversations.

          Inviting change

          Use these prompts to explore opportunities for change. This is a good time to collaboratively explore how to move forward from the issue.

          1/--

          Please check ethical boundaries and professional body codes before asking any questions. Consider if someone else would be better suited to have these conversations.

          Moving forward

          Change is possible when rangatahi receive the right support and strategies. Allowing them to learn, acquire new skills and embrace healthier behaviours is key in empowering them to move forward.

          Strategies for change

            Moving forward | Press Pause

            Accountability

            At times, rangatahi need to be held accountable by responsible adults, particularly if behaviour has been repeated.

            Short term
            • Rangatahi should be encouraged to dispose of concerning/harmful images
            • They should be supervised in times of risk
            • Free access to devices should be restricted for a time
            • Device contracts should be reviewed
            • Rangatahi should apologise and repair the situation when appropriate
            Longer term
            • Ongoing digital safety education and monitoring should be introduced
            • Devices should be monitored by whānau at home
            • Open and direct communication should be encouraged between home, the community and school
            • Clear boundaries should be set in place

            Education

            When rangatahi have more understanding and knowledge, they are better informed to make good choices.

            Short term
            • Encourage the rangatahi's education on digital literacy and responsibility, consent, social skills and healthy relationships
            • Ensure the rangatahi is aware of the legal implications related to sexual behaviour
            • They should be encouraged to understand their impact on others, their own reputation and future
            Longer term
            • Encourage the rangatahi's education on healthy relationships, mutuality and consent, the law and legal consequences
            • Introduce the Harmful Digital Communication Act (2015), as well as the Films, Videos and Publications Classification Act (1993)

            Communication & support from whānau

            Being quick to inform and communicate clearly with whānau and carers is critical to ensuring ongoing safety and healthy change.

            Short term
            • Inform the whānau and carers early and frequently keep them up to date
            • Use clear and factual language to explain the behaviour
            • Explain the rationale for each action and consequence
            • Involve the whānau in problem-solving
            • Develop a clear, time-bound plan with the whanau and carers that they feel comfortable supporting and following through
            • Document your findings
            Longer term
            • Check-in and address any concerns as soon as they arise
            • Make yourself or someone suitable available to follow up with whānau and carers whenever needed
            • Be open and supportive, encouraging the whānau and acknowledging their efforts and successes
            • Offer counseling, pastoral care, kaumatua where available

            Boundaries

            In some cases, behaviours may indicate that boundaries need to be set surrounding interactions with others or the use of devices.

            Short term
            • Set clear, time-bound boundaries for device use which can be followed by whānau and carers
            • Emphasise the safe use of technology
            • Clarify what behaviours are legally or morally acceptable, and which aren't\Spend time reflecting on consent and mutual safety 
               
            Longer term
            • Review boundaries at a set time
            • Encourage and praise progress
            • Acknowledge growth
            • Set clear expectations if limits are lifted
            • Reinforce mutual safety messages

            Positive role models & influences

            Moving forward can be supported through encouraging rangatahi to seek out positive role models and influences.

            Short term
            • Identify positive role models and influences to emulate. These people can be from personal spheres, social media or live in the wider community
            • Recognise and identify the benefits of following positive influences
            • Examine the rangatahi's personal ethics and align them to mana-enhancing practices
            • Scrutinise peer culture and identify beliefs that can cause harm
            • Encourage working towards becoming someone they are proud of
            • Provide positive reinforcement
            Longer term
            • Communicate your high hopes for the rangatahi
            • Provoke a desire to strive towards expectations
            • Create a goal for the rangatahi where they become an ambassador of their own learning and influence their own peer group

            Involving others

            At times, sexual behaviours may warrant you involving the rangatahi's close ones or appropriate professionals. Read more on when to reach them and how.

            Who do you want to involve?

              Involving others | Press Pause

              When

              • Any orange or red behaviour has been reported
              • Rangatahi has not responded to correction
              • Sexual behaviour is occurring in the wrong context (at school, for instance)

              How

              • Inform the rangatahi prior to contacting whānau/carers
              • Prioritise safety for the rangatahi first
              • Call whanau/carers and invite them in for a face-to-face conversation as soon as possible
              • Follow-up and check-in using the whānau/carer's preferred method

              When

              • When someone has been impacted by orange or red behaviour
              • To offer support and recognise a boundary has been crossed
              • To discuss referral to services, counselling or offer of pastoral care
              • To hear their perspective on an incident
              • To seek their input into the process for restoration / apology / reporting

              How

              • If the young person is willing to engage
              • Communicate with care, giving rangatahi options when possible
              • Reiterate that safety comes before shame
              • Reinforce their agency and ability to make choices if they do not want to act

              When

              • There is rationale for informing teachers (for instance, the person impacted is in their class)
              • There are practical considerations (for instance, when devices have been used or restrictions are in place around the access to platforms)

              How

              • Communicate with discretion while upholding the privacy of all involved
              • Remember to abide by school and organisational policies/proceduresa

              When

              • If the rangatahi's behaviour is orange and they are involved with Oranga Tamariki, contact a social worker
              • If the behaviour is red, make a report of concern to Oranga Tamaraiki while communicating with whānau/carers.

              How

              • Inform whānau and carers first
              • Use the freephone number 0508 326 459 to contact any social worker at an Oranga Tamariki site

              When

              • Behaviour is recognised as red, call STOP for a phone consult
              • The behaviour is orange and has potential to impact the ability for rangatahi to attend school
              • There are historic concerns regarding the young person's sexual behaviour

              How

              • Call STOP (WellSTOP or SAFE Network) at 03 353 0257

              When

              • A red behaviour has occured and advice is needed from Police or Police Youth Aid about the law
              • An impacted person wants to lay a complaint
              • Laws have been broken or a criminal offence is evident
              • Educational level input is warranted (via School Community Officer) for persistent orange behaviours
              • When your Child Protection Policies indicate contacting the Police is needed

              How

              • Call your local Police Station, Child Protection Team or Lead Police Contact (for school setting) - Dial 111 for emergecies.

              What if... ?

              These kōrero with rangatahi can sometimes be confronting and trigger a variety of reactions. This is completely normal. Here are some tips to navigate some of the trickier responses you might come across.

              What if? | Press Pause
              Rangatahi get angry or threatening?
              • Stay calm yourself
              • Ensure your immediate safety and theirs
              • Acknowledge their anger
              • Explore where their anger might be coming from
              • Offer understanding
              • Search for solutions
              • Offer to take a break
              Rangatahi denies everything?
              • Use information carefully and factually
              • Create understanding that there are different stories
              • Give them the opportunity to share their perspective
              • Find the points of agreement
              • Explore the points of disagreement
              • Ensure non-judgement and blame
              • Reassure that their behaviour doesn't define them and can be worked through
              Rangatahi gets angry or threatens to leave?
              • Use information carefully and factually
              • Create understanding that there are different stories
              • Give them the opportunity to share their perspective
              • Find the points of agreement
              • Explore the points of disagreement
              • Ensure non-judgement and blame
              • Reassure that their behaviour doesn't define them and can be worked through
              Whānau, carers or community members have a big reaction/response to the situation
              • Prepare for various responses before sharing the story
              • Create a safe and calm environment for discussion
              • Use factual, non-judgemental language
              • Show empathy and kindness for all individuals
              • Acknowledge strong feelings
              • Offer breaks if the conversation becomes too overwhelming
              • Prioritise safety for all individuals
              • Follow procedures if the situation escalates
              Your values are at odds with the rangatahi?
              • First, check your values: are you open to different perspectives?
              • Ask the rangatahi to evaluate their behaviour from different settings
              • Consider values set by the law, school etc as a reference
              • Recognise the young person's development stage. Values can evolve with time and experience
              • Be hopeful for their growth
              They disclose their own harm or victimisation?
              • Listen and validate their experience
              • Separate their disclosure from their concerning / harmful actions
              • Acknowledge their difficulties
              • Ensure immediate safety for all individuals
              • Support their agency by asking their preference on how to move forward
              • Support them in getting help
              If whānau or carers use social media to spread information about the sexualised behaviour?
              • Communicate directly with the adults involved to remove content from social media
              • When possible, shut down any gossip
              • Model confidentiality, respect and sensitivity when having these chats
              • Protect every individual's privacy
              • For future cases, encourage safe and respectful face-to-face conversations with the appropriate individuals
              • Seek Ministry of Education advisor support if needed in a school setting